Registration

Welcome address by RMAI President

Puneet Vidyarthi

President - RMAI

Inaugural Session: Empowering Rural India Through Digital Transformation

Vibhor Jain

Acting CEO and COO -
Open Network Digital Commerce
(ONDC)

Amitabh Nag

CEO - Digital India’s BHASHINI Division &
Director - Digital India Corporation

Jyoti Sharma

CEO, Nasscom Foundation

Ruchi Soni

Ruchi Soni - Managing Director,
Snowflake Global Practice Lead

Highlights
• India’s Digital Roadmap for Rural Transformation.
• Public-Private Partnerships for driving Rural growth.

Session 1: Digital Penetration in Rural India – The New Consumer Landscape

Dr. Venkatram Vasantavada

MD and CEO - Seedworks
International Ltd.

Rahul Gouraha

Executive Vice President
ITC Agri Business

Subhransu Rout

Head, Consumer Insights & Intelligence
Bharti Airtel Ltd.

Dr. Anup Kalra (Moderator)

Business Advisor - Zenex Animal
Health India Private Limited | NAC - RMAI

Highlights
• Impact of smartphones and internet on rural consumption patterns
• Evolving consumer behaviour in the digital age
• Bridging the urban-rural digital divide: Opportunities and challenges

Session 2: How Fintech is Powering Rural Financial Inclusion

Jiji Mammen

Executive Director & CEO, Sa-Dhan

Rajesh Jain

Co-Founder & President
Ayekart Fintech Pvt Ltd

Nitin Agrawal

Founder CEO, Navadhan Capital
Pvt Ltd

Priya Kumar (Moderator)

EVP & Business Head -
SBI General Insurance Company Ltd. | EC - RMAI

Session Theme
To explore how Fintech innovations are transforming access to Financial Services in Rural India - Reducing the Urban - Rural Divide, enabling Micro-Entrepreneurship, and building inclusive growth.

Session 3: Social Media & OTT – Engaging the Rural Audience

Amrita Bhattacharyya

CBO- NXTPLAY (The OTT Platform)

Highlights
• Rise of Vernacular Content and Micro-influencers in Rural Markets
• How short-form videos and reels influence Rural Consumption
• Case studies of successful Rural Digital Campaigns

Session 4: Connect. Convert: Technology’s Role in Reimagining Rural Consumer & Trade Engagement

Prashant Choudhari

Head of Marketing
Fino Payments Bank

Charandeep Singh Chawla

Chief Marketing Officer, Head - CX
TVS Credit Services Limited

Session Theme
To explore how the rapid penetration of Smartphones and Internet access in Rural India is transforming and how brands engage with Consumers and Retailers - creating new-age pathways for Awareness, Adoption, Loyalty, and Commerce.

Session 5: The Critical Need for Smart Data & Analytics in Rural Decision-Making

Puneet Avasthi

Director – Businesses Insights
Kantar Group

Peeyush Bajpai

Global Product Head - Digital Intelligence
NelsenIQ

Prabhakar Tiwari

FinTech Growth Specialist
Angel Investor

Highlights
• Importance of data-driven decision-making in Rural Markets
• Predictive analytics for Rural demand forecasting
• Real-world case studies showcasing the power of Rural Data

Session 6: E-commerce, ONDC & Tech for Rural

Nitesh Tiwari

Head Pacetrax

Rachita Gupta

Head & VP - Communications {ONDC)

Prachi Madan

Chief Marketing Officer at MeraPashu360

Highlights
• Role of ONDC in democratizing rural commerce
• Leveraging Digital platforms for Governance and Rural Operations
• Ensuring transparency and efficiency in Rural Projects through Technology

Session 7: Innovations in Rural Distribution Tech

Pradeep Kaul

Director - Last Mile Channel Enhancement

Theme
• Tech Tools for Enhancing Rural Reach and Supply Chain
• Demonstrations on mobile apps, distribution tech, and rural-focused platforms

Session 8 : Leveraging Technology for Brand Engagement

Ritesh Gauba

Country General Manager
India at pladis Global

Vivek Gupta

Managing Director (Research)
Ipsos India

Vikrant Malik

Expert Marketing Lead, India Sub-Continent,
Haleon - GlaxoSmithKline Asia Pvt Ltd.

Highlights
• Creating campaigns based on hyperlocal insights (weather, festivals, crop cycles)
• Combining on-ground campaigns with app-based interactions
• Embedding brand content within agri advisory platforms

Award Event : Champions of Digital Bharat Transformation

Celebrating the Trailblazers Powering Rural India’s Digital Future
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