Registration

Welcome address by RMAI President

Puneet Vidyarthi

President - RMAI

Inaugural Session: Empowering Rural India Through Digital Transformation

Amitabh Nag

CEO - Digital India’s BHASHINI Division &
Director - Digital India Corporation

Nitin Nair

Senior Vice President,
Open Network for Digital Commerce

Jyoti Sharma

CEO, Nasscom Foundation

Highlights
• India’s Digital Roadmap for Rural Transformation.
• Public-Private Partnerships for driving Rural growth.

Session 1: Digital Penetration in Rural India – The New Consumer Landscape

Neha Sivaprakasam

Chief Information/Digital Officer
Seedworks International Ltd.

Mayur Gohil

Business Head – ITCMAARS,
ITC Agri Business Division

Subhransu Rout

Head, Consumer Insights & Intelligence
Bharti Airtel Ltd.

Rachana Patil (Moderator)

Associate Prof. Rural
Management, Welingkar Institute

Highlights
• Impact of smartphones and internet on rural consumption patterns
• Evolving consumer behaviour in the digital age
• Bridging the urban-rural digital divide: Opportunities and challenges

Session 2: How Fintech is Powering Rural Financial Inclusion

Jiji Mammen

Executive Director & CEO, Sa-Dhan

Rajesh Jain

Co-Founder & President
Ayekart Fintech Pvt Ltd

Nilotpal Pathak

Partner, Sagacia Growth Partners

Priya Kumar (Moderator)

EVP & Business Head -
SBI General Insurance Company Ltd. | EC - RMAI

Session Theme
To explore how Fintech innovations are transforming access to Financial Services in Rural India - Reducing the Urban - Rural Divide, enabling Micro-Entrepreneurship, and building inclusive growth.

Session 3: AI & Technology in Agri Food Systems

Rajeev Kumar

Territory Agronomist - FYLLO
(AgriHawk Technologies Private Limited)

Jatinder Kumar

Founder & CEO, Gurudrone
Agritech Private Limited

Ravikant

AGM - TECH BUSINESS
Stellapps Technologies Private Limited

Dr. Anup Kalra (Moderator)

Business Advisor - Zenex Animal
Health India Private Limited | NAC - RMAI

Session 4: Connect. Convert: Technology’s Role in Reimagining Rural Consumer & Trade Engagement

Harpreet Kaur (Moderator)

Head of Marketing, KGOC Global

Charandeep Singh Chawla

Chief Marketing Officer, Head - CX
TVS Credit Services Limited

Sanjog Singh Ahuja

Brand Manager - Snickers
Innovations at Mars Wrigley | Ex-Nestlé

Session Theme
To explore how the rapid penetration of Smartphones and Internet access in Rural India is transforming and how brands engage with Consumers and Retailers - creating new-age pathways for Awareness, Adoption, Loyalty, and Commerce.

Session 5: E-commerce, ONDC & Tech for Rural

Nitesh Tiwari

Head Pacetrax

Rachita Gupta

Head & Vice President - Communications {ONDC)

Prachi Madan

Chief Marketing Officer
at MeraPashu360

Dr. D. Ravinath (Moderator)

Dean & Prof. of Marketing -
VJIM

Highlights
• Role of ONDC in democratizing rural commerce
• Leveraging Digital platforms for Governance and Rural Operations
• Ensuring transparency and efficiency in Rural Projects through Technology

Session 6: The Critical Need for Smart Data & Analytics in Rural Decision-Making

Biswapriya Bhattacharjee

Director
Technology and B2B - Kantar Group

Peeyush Bajpai

Global Product Head - Digital Intelligence
NielsenIQ

Highlights
• Importance of data-driven decision-making in Rural Markets
• Predictive analytics for Rural demand forecasting
• Real-world case studies showcasing the power of Rural Data

Session 7: Bridging the trust gap : Building brand loyalty in rural markets through digital adaptation

Chandrabhan

Head of Marketing , JK Lakshmi Cement Limited.

Session 8: Building a digital agri-tech ecosystem for Empowering Indian Farming community

Madhab Adhikari

Senior Vice President and Head of Sales and Marketing
(Fertilizer and SSP), Coromandel International Limited

Session 9 : Leveraging Technology for Brand Engagement

Ritesh Gauba

Country General Manager
India at pladis Global

Neetu Bansal

Senior Director
Ipsos India

Vikrant Malik

Expert Marketing Lead, India Sub-Continent,
Haleon - GlaxoSmithKline Asia Pvt Ltd.

Rajan Verma (Moderator)

General Manager,
Marketing - J K Lakshmi

Highlights
• Creating deeper Brand Connections Exploring new ways to build personalized, meaningful engagement with Rural Consumers and Trade Partners • Turning Audiences into Participants Shifting from one-way communication to interactive experience that drive involvement and recall • Strengthening Ecosystems of Trust Building consistent, two way relationships with Consumers, influencers and local networks to foster lasting brand loyalty.

Award Event : Champions of Digital Bharat Transformation

Celebrating the Trailblazers Powering Rural India’s Digital Future
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