Registration

Welcome Address by RMAI President

Puneet Vidyarthi

President - RMAI

Inaugural Session: Why AI for Rural, Why Now?

This session will frame the need for AI-led rural growth and explain why rural India requires solutions built around language, trust, assisted access, local context and community behaviour.

Keynote: AI for Bharat – The Next Leap in Rural Growth

A keynote on how AI, voice, vernacular technology and public digital infrastructure can support inclusive rural growth, rural enterprise and market access.

Session 1: The Rural AI Opportunity – Hype, Reality and Business Use Cases

A practical discussion on where AI can genuinely help rural India and where expectations must be grounded. The session will cover use cases in marketing, enterprise support, agriculture, commerce, field governance, communication and services.

Sanjay Kaul

Founder & CEO - Last Mile Channel Enhancement (LMCE)
Moderator

Mayur Gohil

Business Head – ITCMAARS, ITC Agri Business Division

Fireside Chat: The Rural Prioritisation Playbook – Where to Play, Whom to Target, What to Ignore

A focused conversation on why prioritisation is critical in rural markets. The session will explore how AI and data can help identify the right geographies, audience segments, channels, communities and investments.

Session 2: AI in Rural Marketing – From Campaign Ideas to Conversion Engines

A session on how brands and agencies can use AI for rural campaign planning, vernacular content, WhatsApp journeys, promoter training, lead qualification, local influencer engagement and conversion tracking.

Solo Session: AI, Data and Rural Measurement – Moving Beyond Photos and Impressions

A practical session on improving field data quality, geo-tagged reporting, campaign dashboards, lead quality, suspicious reporting checks and outcome-based measurement.

Session 3: AI for Rural Commerce – Retailers, Distributors, ONDC, WhatsApp and Assisted Selling

A discussion on how AI and digital platforms can support rural commerce, retailer ordering, distributor productivity, SHG/FPO market linkage, assisted selling, local entrepreneurs and open commerce models.

Raman Wadhwa

Director, DAY-NRLM, Ministry of Rural Development, GOI

Solo Session: Vernacular AI – Translation Is Not Communication

A session on why rural communication must go beyond literal translation. It will focus on voice, dialect, local context, cultural relevance, trust and human review.

Live Demonstration: Building a Rural Campaign with AI in 25 Minutes

A practical live demonstration showing how AI can help develop a rural campaign brief, creative direction, local-language copy, promoter script, WhatsApp journey, field checklist and KPI framework.

Shabbir Haider

Co-Founder, Futurelab Studios

Closing Workshop: AI Rural Growth Lab

From Rural AI Pilot to Agency Brief, Van Design and Cost Evaluation
A hands-on workshop where participants will build:
• A 30-day rural AI pilot canvas
• An agency brief template
• A van/design brief checklist
• A campaign cost-evaluation matrix
• A measurement and reporting framework

Shabbir Haider

Co-Founder, Futurelab Studios